Brevo

What it does

Brevo is an email marketing platform with a drag-and-drop editor, marketing automation and AI send-time optimization on Standard plans and above, plus multi-channel reach across SMS, WhatsApp, push, and chat. It includes a transactional email API and a built-in CRM.

Pricing is per email volume, not per contact – the free plan includes 300 emails per day and up to 100K contacts with Brevo branding.

Key features

• Email marketing with drag-and-drop editor
• Marketing automation and AI send-time optimization (Standard and above)
• Multi-channel: SMS, WhatsApp, push, chat
• Transactional email API plus built-in CRM
• Segmentation, A/B testing, and a deliverability center

Pricing

Pricing snapshot checked September 23, 2026. Always confirm the current price on the vendor’s website before you buy.

• Free: $0 – 300 emails/day (~9,000/mo), 100K contacts, Brevo branding
• Starter: from $9/mo (5,000 emails) up to $32/mo (20k) and $82/mo (100k) – limited automation (2,000 contacts cap); email support
• Standard: from $18/mo (5,000) up to $69/mo (20k) and $139/mo (100k) – automation, A/B testing, landing pages, advanced reporting
• Professional: from $499/mo (150k) up to $4,543/mo (10M) – high-volume tier
• Enterprise: custom – custom pricing

Pricing is per email volume, not per contact. Annual billing is about 10% off (monthly equivalent). Pay-as-you-go credits are also available. SMS/WhatsApp use separate credits; add-ons (seats, branding removal, dedicated IP, landing pages) cost extra.

Pros

• Unlimited contacts on every plan including free (about 4.6 Capterra, 4.5 G2; EmailTooltester deliverability 4.5/5)
• Genuinely free plan with a built-in CRM (user reviews)
• Multi-channel coverage and responsive support (user reviews)

Cons

• Branding-removal add-on is oddly priced (user reviews)
• Huge gap between Standard and Professional (user reviews)
• Limited customization (user reviews)

Watch the demo

Sources

• LeadHaste – Brevo pricing
• Omnisend – Brevo vs HubSpot
• Capterra – Brevo reviews
• Findstack – Brevo reviews
• Brevo help center – affiliate program (official)
• Brevo partners – affiliates (official)