Capsule

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What it does

Capsule is a simple CRM for small businesses. It keeps contacts, sales opportunities, and projects in one place, with a visual sales pipeline, task and calendar management, and email integration for Gmail and Outlook. On paid plans it also adds AI features such as AI summaries, contact enrichment, and an AI pipeline generator, plus an optional Marketing add-on for running email campaigns.

Who it helps

Capsule is built for small businesses and growing sales teams that want a CRM without the complexity. The Starter plan targets businesses with one to five employees, while the Growth and Advanced plans add automation, multiple pipelines, and advanced reporting for teams with dedicated salespeople. There is also a free plan for up to 2 users.

Pricing snapshot

Pricing checked September 26, 2026 — confirm current pricing on the vendor site.

Capsule’s paid plans start at $18 per user per month (Starter, billed annually), rising to $36 per user per month for Growth and $54 per user per month for Advanced. Annual billing saves up to 14% versus monthly. The free plan covers up to 2 users with basic contact and pipeline management, and paid plans include a 14-day free trial with no card required. A Marketing add-on starts from $11.

Limitations

The free plan is limited to 2 users, 250 contacts, five custom fields, and a single sales pipeline. Workflow automations, multiple sales pipelines, email sync, and advanced sales reporting are only available on the Growth plan and above. The top-tier Ultimate plan is aimed at scaling teams with 5+ users and includes an account manager and custom training.

Alternatives

If Capsule is not the right fit, consider HubSpot CRM, Pipedrive, or Zoho CRM. Each takes a different approach to contact management and sales pipelines, so compare their free tiers and per-user pricing on the vendor sites before you commit.