Pictory

What it does

Pictory converts scripts, blog posts, URLs, and PowerPoint decks into video, with AI scene selection and stock footage matching, auto captions and subtitles, and AI voiceovers including ElevenLabs premium voices on Pro and above.

Prices rose roughly 20-32% between late 2025 and September 2026 according to the sources. There is no permanent free plan – a 14-day trial includes 15 video minutes total (5 minutes per video, 720p, watermarked).

Key features

• Script/blog/URL/PPT-to-video with AI scene selection
• Auto captions and subtitles
• AI voiceovers including ElevenLabs premium voices (Pro and above)
• Video summarization; long-form to short clips
• Brand kits, templates, and social-format resizing

Pricing

Pricing snapshot checked September 23, 2026. Always confirm the current price on the vendor’s website before you buy.

• Free trial: 14 days – 15 video minutes total, 5 min/video max, 720p, watermarked (since Mar 2026). No permanent free plan.
• Starter: $29/mo monthly ($25/mo billed annually) – 200 video min/mo, 100 AI credits/mo, 1 seat, 5GB, 1 brand kit
• Professional: $59/mo ($35/mo annual) – 600 video min/mo, 500 AI credits, 120 premium (ElevenLabs) voiceover min, 1 seat, 20GB, 5 brand kits, custom avatars, 2 voice clones
• Team: $199/mo ($119/mo annual) – 1,800 video min/mo, 2,400 AI credits, 3 seats, 100GB, 10 brand kits
• Enterprise: custom – custom pricing

Generative video costs 20 credits/second – Starter’s 100 credits cover about 5 seconds of AI footage. A strict no-refund policy is reported.

Pros

• Beginner-friendly, polished blog-to-video pipeline (G2 4.6/5, 81 reviews)
• Auto captions and storyboard editor (user reviews)
• Getty Images and ElevenLabs voice library; real time saved (Capterra 4.8/5, 163 reviews; aggregated 4.8/5)

Cons

• AI-selected visuals are sometimes weak or irrelevant (user reviews)
• Confusing AI-credits versus video-minutes metering (user reviews)
• Strict no-refund policy reported (user reviews)

Watch the demo

Sources

• ZebraCat – Pictory tested
• Shelby AI – Pictory pricing
• The Affiliate Digest – Pictory AI review
• Capterra – Pictory reviews
• OpenAffiliate – Pictory program listing