Pictory

What it does

Pictory converts scripts, blog posts, URLs, and PowerPoint decks into video, with AI scene selection and stock footage matching, auto captions and subtitles, and AI voiceovers including ElevenLabs premium voices on Pro and above.

Prices rose roughly 20-32% between late 2025 and September 2026 according to the sources. There is no permanent free plan – a 14-day trial includes 15 video minutes total (5 minutes per video, 720p, watermarked).

Key features

• Script/blog/URL/PPT-to-video with AI scene selection
• Auto captions and subtitles
• AI voiceovers including ElevenLabs premium voices (Pro and above)
• Video summarization; long-form to short clips
• Brand kits, templates, and social-format resizing

Pricing

Pricing snapshot checked September 27, 2026. Always confirm the current price on the vendor’s website before you buy. Pictory is currently promoting up to 40% off annual plans.

• Free trial: 14 days – 15 video minutes total, 5 min/video max, 720p, watermarked. No permanent free plan.
• Starter: $25/mo billed annually ($29 crossed out) – 2,400 video minutes/yr, 5GB storage, 1 brand kit, 720 ElevenLabs voiceover minutes, 1,200 AI credits/yr, 1 seat
• Professional: $35/mo billed annually ($59 crossed out) – 7,200 video minutes/yr, 20GB storage, 5 brand kits, 1,440 ElevenLabs voiceover minutes, 12,000 AI credits/yr, custom avatars, voice cloning, 1 seat
• Team: $119/mo billed annually ($199 crossed out) – 21,600 video minutes/yr, 100GB storage, 10 brand kits, 2,880 ElevenLabs voiceover minutes, 28,800 AI credits/yr, 3+ seats
• Enterprise: custom pricing – custom video minutes and storage, unlimited brand kits, SSO, dedicated success manager

AI credits are metered separately from video minutes – Starter’s 1,200 credits/yr are usable for up to 2,000 images, 12.5 minutes of AI-generated video, or 40 minutes of avatar video. A strict no-refund policy is reported.

Pros

• Beginner-friendly, polished blog-to-video pipeline (G2 4.6/5, 81 reviews)
• Auto captions and storyboard editor (user reviews)
• Getty Images and ElevenLabs voice library; real time saved (Capterra 4.8/5, 163 reviews; aggregated 4.8/5)

Cons

• AI-selected visuals are sometimes weak or irrelevant (user reviews)
• Confusing AI-credits versus video-minutes metering (user reviews)
• Strict no-refund policy reported (user reviews)

Watch the demo

Sources

• ZebraCat – Pictory tested
• Shelby AI – Pictory pricing
• The Affiliate Digest – Pictory AI review
• Capterra – Pictory reviews
• OpenAffiliate – Pictory program listing